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Alex, CEO, on Life Self Mastery [Podcast]
Aashima Lamba
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March 14, 2023
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New Upflow podcast Our co-founder & CEO, Alex Louisy, was Rohit’s guest on the “Life Self Mastery” podcast. Tune in to learn how we’re building Upflow and helping B2B companies control their destiny. This episode offers a comprehensive look into the journey of Upflow, from its inception to its current success, and provides valuable insights for entrepreneurs and business leaders alike.
00:00 — Alex’s background
04:00 — Y Combinator
08:15 — Finding a pain point on which to launch a company
11:40 — Why B2B payments are so outdated
15:45 — Getting the first customers
19:00 — Pitfalls to be careful of
22:00 — Hiring experienced people vs. young hustlers
24:45 — Advice on hiring
28:45 — Embedding Values & Operating Principles
31:30 — When to hire the first Sales leader
35:10 — Favorite business book
37:20 — One thing Alex would have done differently
40:30 — Favorite online tool
42:20 — How to reach out to Alex
Aashima Lamba
Marketing Director at Upflow
About the Author
Aashima Lamba is the Marketing Director at Upflow, where she leads the company’s global growth initiatives across digital, content, and campaign strategy. With a deep understanding of the SaaS buyer journey and full-funnel marketing, Aashima builds programs that attract, engage, and convert high-intent finance audiences.
At Upflow, she works closely with sales, product, and customer teams to ensure messaging resonates across every touchpoint, from thought leadership to revenue-driving campaigns. Her approach blends data-driven decision-making with creative storytelling to fuel brand awareness, pipeline generation, and customer retention.
With her deep understanding of finance audiences and unique perspective from collaborating across marketing, product, and sales, Aashima creates content that speaks directly to the challenges and goals of modern revenue teams. Her contributions to the Upflow blog turn industry insights into actionable messaging that resonates with finance leaders.
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